Ralph Liebing, RA, CSI, CDT
Senior Member
Username: rliebing
Post Number: 1398
Registered: 02-2003
| | Posted on Wednesday, May 29, 2013 - 08:37 am: |    |
130529
MAJOR SURGERY
by Ralph Liebing, RA, CSI, CDT
Cincinnati, OH
We all know about and can cite examples of what we call “major surgery”-- disconnecting conjoined twins, removal of brain tumors, heart transplants, etc. Usually operations that take long hours-- days perhaps-- and with scores of professionals in the operating room. Certainly not the “small potatoes” of removing a splinter!
In our vernacular, though, “major surgery” has come to meet an extraordinary effort usually in higher magnitude or in a different direction. Often circumstances need to be changed in a drastic manner, hence, “major surgery”! In other situations, making an initial effort in a new direction is advisable or deemed necessary. At any rate, the outlook for the future is brighter, better, and perhaps more productive.
There may, indeed, [?] be risk involved. A new product line may falter for a time [or even fail], but properly handled may well increase in productivity and sales, and become a staple in the whole of the company’s services of collective array of products. Diversity of direction often creates new viability in the base/parent organization, and in many is the saving grace. The new effort both invigorates the old and opens new doors to even more efforts in even more directions.
Looking at total product lines of large companies shows that some make both food products and auto parts; some make underwear and bowling balls; others pharmaceuticals and hair pins; zipper pulls and curtain wall framing, floor cleaning products to razor blades. There is no rule on who does what. Mergers can produce very strange bed-fellows of products, but provide multiple revenue and profit sources.
Quite often the heart of these diversity efforts is the feedback coming through the sales force. “Why don’t we make_____________”, comes the question. Facing similar questions in the field, the sales force comes back and basically issues a challenge. If the public is looking for this item, why don’t we look into, or develop it-- there is a good market for it!
In essence this is grass roots speaking to the corporate giant. Now granted it may take a large megaphone, and years of yelling but eventually the “giant may hear it”.
Every operation firm, or organization needs to be ever aware of and open-eared to the new voices. They may sound extreme; they may sound risky; they may sound irrational, impossible, unsubstantiated, stupid, incoherent, etc., BUT they are still there. Their mere presence means there is some thinking and seeing going on, whereby some one or some group is reacting to their situation and feel(s) that the whole of the organization might benefit [same as the sales force tells the corporation].
Experts say our world and cultures are “coarsening” and in return we have life as never seen on earth before. We might use the simplistic term “mess” to describe many, many places through the planet-- obviously, there are a few places of solitude and repose-- quiet and peaceful. And there are people of all nationalities who are relatively happy and satisfied, enduring, hopeful and just plain decent [how about 20 teens in prom attire who stop to help accident victims!-- outstanding]. This new demeanor of harsh and crude substance needs new and constant attention by everyone, to ensure we remain helpful, cooperative, professional and servicing.
So it would seem more than prudent that every organization have its operating room scrubbed; surgical instruments sterilized and at the ready; and its operating team on call-- ALWAYS! Never can tell when something will come along.
Oh, is that a call from a remote source [grass roots?] indicating that a new problem or situation is due to arrive‽
If they’re calling ahead, it must be serious and a case for “major surgery”! |
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